Meet Teresa Smith: The Midlife Fashion and Lifestyle Influencer Redefining Confidence After 50

Today we sit down with Teresa Smith (@tscitychic), a 57-year-old fashion, beauty, and lifestyle influencer on the Pro-Age Talent roster. Teresa is a joy to work with, bringing positive energy and joy to every deal we collaborate on. Most recently, we worked on campaigns for Metamucil and Olivier Midy together. Please enjoy this exclusive interview with Teresa!

TL;DR

Teresa Smith (@tscitychic) is redefining what it means to thrive in midlife. Her elegant, empowering content helps women over 45 feel confident, stylish, and relevant. She’s a trusted voice for brands looking to authentically reach the Gen X and Boomer demographic, proof that midlife is anything but the end of the story.

Exclusive Interview with Teresa (@tscitychic)

What inspired you to start creating content, and how has your focus evolved over time?

I started creating content because I wanted to show women that style and self-expression don’t have an expiration date. When I entered my 50s, I noticed a lack of representation for women my age who still loved fashion, travel, and beauty. Over time, my focus evolved from simply sharing outfits to building a community centered around confidence, purpose, and joy at every age. My mission is to remind women that midlife is the perfect time to express who you truly are.

How does your age and life experience shape the kind of content you share today?

My age and life experience are truly at the heart of everything I share. I’ve lived, loved, lost, and learned, and that depth allows me to connect authentically with my audience. Every photo, caption, and story reflects where I am in life: confident, grounded, and still curious. I’m proud to show that the best chapters don’t stop at 40… they just get more interesting.

What message do you hope to share with women (or men) 45 and older through your platform?

My message is simple: midlife isn’t the end of the story, it’s a beautiful beginning. I want women to feel empowered to reinvent themselves, to know it’s never too late to chase a dream, and to celebrate every laugh line as a mark of a life well-lived.

What misconceptions about midlife or aging do you want to change through your influence?

One of the biggest misconceptions I want to change is that aging means slowing down or fading away. I believe midlife is the moment to step into your power, wisdom, and self-worth. You can evolve your style, mindset, and health without apology. We’re not invisible, we’re just getting started.

Who makes up your core audience, and what kind of community have you built?

My core audience is made up of women in their 40s, 50s, and 60s who want to live stylish, fulfilling, and confident lives. We’ve built a community that celebrates each other’s wins and encourages self-expression. It’s not about perfection, it’s about real women inspiring real change.

What topics or types of content resonate most deeply with your audience?

My audience connects most deeply with content that celebrates confidence and self-acceptance, from style tips and beauty routines that work in real life, to candid talks about body changes, mindset, and purpose. They appreciate authenticity and vulnerability as much as they love fashion and flair.

What are some of your favorite brand collaborations, and what made them successful?

I’ve been fortunate to collaborate with brands that align with my values, those that embrace inclusivity and see the beauty in every age. My most successful campaigns are the ones where I can weave personal storytelling into the brand’s mission, so the partnership feels genuine and inspiring.

How do you decide which brands or partnerships align with your values?

For me, alignment starts with authenticity. I ask: does this brand empower women 45+? Does it celebrate confidence, wellness, or individuality? If the answer is yes, then I know it’s a fit. I’ve learned to only say yes to partnerships that feel like a natural extension of my lifestyle.

What advice would you give to brands looking to collaborate with creators over 45?

My biggest advice: don’t underestimate the influence of midlife creators. We have loyal audiences and deep trust built over years. Collaborating with us means reaching women who make purchasing decisions for themselves, their families, and often their aging parents. Speak to us authentically, and we’ll deliver incredible results.

How would you describe your personal content style or aesthetic?

My content style is best described as elevated yet approachable, city chic with a touch of warmth. I love combining timeless fashion with a bit of edge, creating visuals that are aspirational but still relatable.

What trends do you think brands should pay more attention to when working with mature creators?

Brands should recognize that mature creators are driving authenticity online. Our audiences crave realness, diversity, and empowerment. It’s not about chasing youth, it’s about celebrating experience and individuality.

What’s it like working with Pro-Age Talent?

Working with Pro-Age Talent has been such a positive experience. They truly understand the value of creators in midlife and advocate for us in a way that feels empowering. The team is professional, communicative, and deeply committed to helping us grow our partnerships in meaningful ways.

FAQ

Who is Teresa Smith (@tscitychic)?
Teresa (@tscitychic) is a 50+ lifestyle and fashion influencer who empowers women to embrace confidence, style, and self-expression in midlife.

What kind of brands does Teresa work with?
She collaborates with fashion, beauty, wellness, skincare, and lifestyle brands that value authenticity, representation, and empowering women over 45.

Why should brands work with creators over 45?
Creators like Teresa (@tscitychic) connect deeply with Gen X and Boomer audiences who value trust, life experience, and relatable storytelling, making their partnerships high-impact for brand awareness and loyalty.

What makes Pro Age Talent unique?
Pro Age Talent exclusively represents influencers aged 45+, offering brands direct access to a trusted community of midlife creators redefining beauty, confidence, and purpose.