THE AGENCY FOR CREATORS 40+

Influence gets
better with age.

Extraordinary creators. Real connection.
We bring brands and the 40+ audience together through people they trust.

Find your brand’s next connection
Silver-haired creator in an editorial portrait
Fashion creator wearing a white jacket and blue accessories
Fitness creator in pink activewear
Lifestyle creator smiling in a wide-brimmed hat
40+ AUTHENTIC
INFLUENCE

A lifetime of experience.
A new era of influence.

REAL LIFE. REAL INFLUENCE.

They’ve lived it.
That’s why people
listen.

Experience is magnetic.

We have 40 creators on the roster and they bring a lifetime of perspective to the conversation. They know their communities, understand what matters to them, and turn everyday recommendations into meaningful brand connections.

We help you reach the 40+ audience with partnerships that feel natural, content worth watching, and a strategy built around your goals.

Fashion creator in a leather jacket by the water
Beauty creator sharing a skincare product
Outdoor creator wearing a knit hat and red jacket
Lifestyle creator smiling in a floral dress
  • BEAUTY
  • WELLNESS
  • FASHION
  • LIFESTYLE
  • FITNESS
  • TECH
  • TRAVEL

FROM FIRST IDEA TO LASTING IMPACT

Good chemistry.
Great execution.

One team to connect the right people, shape the story, and bring it to life.

01

Strategy & talent matching

Your audience. Your objectives. The right creators to bring them together. We shape the campaign and curate the talent to fit.

THE RIGHT FIT

02

Influencer partnerships

From one standout moment to a long-term ambassadorship. We manage the brief, negotiation, deliverables, and creator relationship.

REAL CONNECTION

03

Content & UGC

Creator-led stories made for your channels. Relatable product experiences and fresh creative for social, websites, and advertising.

CONTENT WITH CHARACTER

04

Paid media & amplification

Give strong creative a wider audience. Paid social, partnership ads, and campaign optimization aligned with your business goals.

GO FURTHER

Myles Cohen, founder of Pro-Age Talent
MYLES COHEN FOUNDER

CREATOR EXPERIENCE. AGENCY EXPERTISE.

We’ve been on
both sides.

Pro-Age Talent was founded by Myles Cohen, a former creator who built an audience of 250,000 and a seven-figure coaching business before selling it in 2021.

That experience shapes how we work: respect for the creator, a clear understanding of the brand, and partnerships that make sense for both. Today, we connect brands with an exceptional community of creators over 40.

Let’s make something meaningful
FREQUENTLY ASKED QUESTIONS

  • Pro Age Talent is the leading influencer talent agency for creators over 40. We represent mature lifestyle, beauty, wellness, skincare, fitness, and influencers who have high engagement, strong credibility, and loyal purchasing audiences. We help brands connect with midlife consumers through trusted creator partnerships that drive measurable ROI.

  • Consumers over 40 have the highest spending power online, yet they are dramatically underserved in traditional influencer marketing. Creators 40+ are trusted, relatable, and influential—making them ideal for brand partnerships that require credibility and authentic recommendations. Their audiences convert better, spend more, and respond to storytelling and expertise.

  • We offer full-service influencer campaign management, including:

    • Influencer sourcing and recruitment for 40+ creators

    • Paid media services, ads, funnel building, and more

    • Contract negotiation and brand deal management

    • UGC production and licensed ad creative

    • Paid usage rights and whitelisting

    • Product seeding campaigns

    • Long-term brand ambassador programs

    • Affiliate partnership strategy

    • Performance tracking and conversion optimization

  • We partner with premium brands targeting adults 40+, especially in:

    • Beauty & anti-aging skincare

    • Health, wellness, and supplement brands

    • Fitness and longevity

    • Women’s health and hormone support

    • Luxury lifestyle and home brands

    • Financial services and insurance

    • Travel, automotive, and hospitality

    • And more

  • Yes. We provide UGC creators age 40+ who produce authentic, conversion-driven customer-style content. Brands use this content for TikTok ads, Meta ads, YouTube preroll, website landing pages, and Amazon product listings.

  • Yes. We represent micro influencers over 40 with high engagement, mid-tier experts with niche authority, and macro creators with established brand influence. We care about real influence—not vanity metrics.

  • Absolutely. We protect creators with professional brand deal negotiation, clear deliverables, usage rights clarity, paid licensing fees, exclusivity protection, and fair compensation for creator intellectual property.

  • Brands can reach out via email at hi@proagetalent.com or through our Contact form. We’ll recommend strategic talent based on your goals—whether that's product launches, direct-response campaigns, UGC content, in-feed content, whitelisted content, or long-term brand partnerships.

  • We selectively sign professional creators 40+ who are committed to brand partnerships and long-term creator business growth. Creators can apply for management by emailing us at hi@proagetalent.com with their social handles.

CONTACT

Brands and creators! Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!