Purple and black logo with stylized letters 'Q' and 'A' and the text 'Pro-Age Talent' at the bottom.

Trusted by 80+ brands

The only agency laser-focused on the 40+ demographic.

We connect brands with the most trusted creators over 40, reaching the demographic that controls $15T in spending.

Contact Us

MEET OUR INFLUENCERS

  • A woman with red hair smiling and looking at the camera, wearing earrings and a black shirt against a black background.

  • A fit woman in pink athletic wear smiling with one hand on her hip against a white background.

  • A woman with black hair wearing a white jacket and blue accessories outdoors.

  • Close-up of a smiling woman with dark hair, wearing a grey headband and a turquoise top.

  • A woman with blonde hair wearing a black sheer crop top standing against a white wall.

  • Close-up of a woman with wavy brown hair, smiling outdoors during daytime with sunlight and blurred foliage in the background.

  • A close-up of a man with a beige knit hat, a red jacket, and a beard, looking directly at the camera.

  • A smiling elderly woman with curly gray hair holding a glass of wine.

  • Close-up of smiling blonde woman with wavy hair, wearing a colorful floral dress, standing in front of green foliage.

  • A woman with blonde hair and blue eyes holding a skincare serum bottle labeled 'Olivier Midy Éclat Midy' close to her face, smiling softly.

  • Close-up of a smiling woman with blonde hair, wearing a black top, against a gray background.

  • A woman with blonde hair wearing sunglasses, a metallic black leather jacket, and a necklace with a pendant, standing outdoors near a body of water with a distant landmass and a partly cloudy sky in the background.

  • A mature woman with long, gray hair gently smiling and holding a black sleeve with rhinestones up to her face.

  • A woman with shoulder-length brown hair, wearing a colorful floral top with pink, green, and beige tones, and a teardrop-shaped earring, standing against a light textured wall, smiling with her right index finger touching her cheek.

  • A woman with short blonde hair, sunglasses on her head, wearing a white tank top and necklace, leaning against a red brick wall, smiling.

  • Mature Influencer

  • Brent Atwater, blonde woman 79 years old, smiling with sunglasses on her head

  • A woman with curly blonde hair wearing a light-colored hat and floral dress, smiling, holding a pink vintage phone receiver.

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Services

Campaign Strategy

We know what engages and converts the 45+ audience. We'll help you build a campaign designed to hit your goals — not just go live.

Influencer Sourcing

We represent 25 top creators over 40. Need a different fit? We'll tap our wider network and source the ideal influencers for your campaign.

Influencer Marketing

In-feed, UGC, dark ads, whitelisting, in-person shoots and events — our creators flex to whatever format your goals demand.

Paid Media

Paid media strategies built for real outcomes — revenue growth, lead gen, CAC control, awareness. We support the entire paid media lifecycle.

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ABOUT PRO-AGE TALENT

ProAge Talent helps influential creators champion brands they believe in, with brand partnerships that actually perform. Our founder, Myles Cohen, a creator economy veteran, scaled his own audience to 250k cross-platform followers and built a seven-figure per year coaching program before selling that business in 2021. Since then, he’s helped creators monetize at scale through influencer marketing and digital products.

At Pro-Age Talent, our approach pairs sharp creative and seasoned storytelling with a rigorous, data-first process, so every campaign is built to hit goals, not just go live. Additionally, our expert in-house paid media team can support the entire paid media lifecycle.

If you’re a brand seeking meaningful reach with a high-trust, high-spend demographic, or a creator 40+ ready to professionalize your deal flow, we’re here to help.

Myles Cohen, founder of Pro-Age Talent, the 45+ influencer marketing agency specializing in mature creators and brand partnerships.
FREQUENTLY ASKED QUESTIONS

  • Pro Age Talent is the leading influencer talent agency for creators over 40. We represent mature lifestyle, beauty, wellness, skincare, fitness, and influencers who have high engagement, strong credibility, and loyal purchasing audiences. We help brands connect with midlife consumers through trusted creator partnerships that drive measurable ROI.

  • Consumers over 40 have the highest spending power online, yet they are dramatically underserved in traditional influencer marketing. Creators 40+ are trusted, relatable, and influential—making them ideal for brand partnerships that require credibility and authentic recommendations. Their audiences convert better, spend more, and respond to storytelling and expertise.

  • We offer full-service influencer campaign management, including:

    • Influencer sourcing and recruitment for 40+ creators

    • Paid media services, ads, funnel building, and more

    • Contract negotiation and brand deal management

    • UGC production and licensed ad creative

    • Paid usage rights and whitelisting

    • Product seeding campaigns

    • Long-term brand ambassador programs

    • Affiliate partnership strategy

    • Performance tracking and conversion optimization

  • We partner with premium brands targeting adults 40+, especially in:

    • Beauty & anti-aging skincare

    • Health, wellness, and supplement brands

    • Fitness and longevity

    • Women’s health and hormone support

    • Luxury lifestyle and home brands

    • Financial services and insurance

    • Travel, automotive, and hospitality

    • And more

  • Yes. We provide UGC creators age 40+ who produce authentic, conversion-driven customer-style content. Brands use this content for TikTok ads, Meta ads, YouTube preroll, website landing pages, and Amazon product listings.

  • Yes. We represent micro influencers over 40 with high engagement, mid-tier experts with niche authority, and macro creators with established brand influence. We care about real influence—not vanity metrics.

  • Absolutely. We protect creators with professional brand deal negotiation, clear deliverables, usage rights clarity, paid licensing fees, exclusivity protection, and fair compensation for creator intellectual property.

  • Brands can reach out via email at hi@proagetalent.com or through our Contact form. We’ll recommend strategic talent based on your goals—whether that's product launches, direct-response campaigns, UGC content, in-feed content, whitelisted content, or long-term brand partnerships.

  • We selectively sign professional creators 40+ who are committed to brand partnerships and long-term creator business growth. Creators can apply for management by emailing us at hi@proagetalent.com with their social handles.

CONTACT

Brands and creators! Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!