Meet Catherine Grace O’Connell: The Transformational Wellness and Lifestyle Creator Leading the Ageless Revolution
We sat down with Catherine Grace O'Connell (@catherinegraceo), a transformational wellness and lifestyle creator on our roster who's leading the Ageless Revolution. After nearly losing her life to late-stage Lyme Disease in her mid-50s, Catherine didn't just rebuild, she reimagined what's possible at midlife and beyond. For the past decade, she's been empowering women 40+ to step into their power, redefine aging, and live with audacity through her global community, Forever Fierce: The Ageless Revolution™, and her expanding local movement, Ageless in Seattle™. Her message is clear: aging isn't decline, it's awakening. We hope you enjoy this exclusive interview because we sure did!
TL;DR
Catherine Grace O'Connell (@catherinegraceo) transformed personal tragedy into a global movement. After coming back stronger than ever from late-stage Lyme Disease in her mid-50s, she created what didn't exist: a sisterhood for women over 50 who felt invisible. Ten years later, Catherine has built Forever Fierce: The Ageless Revolution™ into a thriving community where women 40+ find confidence, purpose, and belonging. With 30+ years in natural wellness, energy healing, a Masters in Spiritual Psychology, and a meditation teacher certification, she's the "Inside Out Girl" helping women reclaim their power. Her content blends wellness, wisdom, motivational storytelling, and radical positivity, partnering with brands like VIVAIA, Procter & Gamble, SONY, Nestlé, and Pfizer. Her approach is authentic, empowering, and rooted in one truth: when you love yourself more, your entire world expands.
Exclusive Interview With Catherine Grace O’Connell
What inspired you to start creating content, and how has your focus evolved over time?
I began creating content 10 years ago, in my mid-50s, while rebuilding my life after almost losing my life to late-stage Lyme Disease. At the time, women over 50 were invisible - not just online, but in our culture. There was no community, no sense of belonging and not a sisterhood in sight.
So I created what I needed.
At first, it was about healing my own heart.
Very quickly, it became about healing a collective one.
And while the world was busy chasing “influencers,” I was building something different - a movement centered around real women and real connection. Ten years later, that hasn’t changed. We’ve simply evolved from content into community, from inspiration into transformation, and from a personal platform into a global Ageless Revolution.
Because the future is not influencer-driven - the future is woman-driven via community and connection.
How does your age and life experience shape the kind of content you share today?
I didn’t just reinvent myself in my 50s - I completely reimagined who I could become.
That’s my WHY. I create content that inspires and empowers women to choose their own path, to own their voice, and to define beauty, success, and purpose on their terms. Age isn’t a limitation unless you allow it to be. Age is energy. And, that’s infinite.
Midlife isn’t a crisis - it’s a creative awakening.
I love to inspire women to live in an Ageless State of Mind. It’s far more important to focus on how you want to feel versus how you look.
The years at midlife & beyond are a powerful time to shift our focus from pleasing others to expressing your truest self.
From playing small to Aging with Audacity.
What message do you hope to share with women (or men) 45 and older through your platform?
You are the writer, director, and star of your own life, now more than ever.
There are no rules.
No preconceived timelines.
No expiration dates.
Everything you desire - joy, confidence, purpose, passion, beauty and power - begins inside of you. My message is simple:
When you love yourself more, your entire world expands.
That is the essence of Becoming Ageless in Mind, Body & Spirit to live in an Ageless State of Mind.
That’s what I want every woman of every age to know.
What misconceptions about midlife or aging do you want to change through your influence?
That aging is something to fear.
That women “decline.”
That becoming older is a liability.
None of that is true.
The real secret?
Aging gives you depth, discernment, wisdom, life experience, insight and fire.
It gives you something you can’t buy: substance and character.
Aging isn’t the end of your story - it’s the part where the heroine finally awakens and steps into her power. I’m the “Inside Out Girl” - with 30+ years in natural wellness, energy healing along with a Masters In Spiritual Psychology and certified as a meditation teacher, I’ve built a powerful toolbox to help women reclaim that truth.
Who makes up your core audience, and what kind of community have you built?
My audience is made up of women 40+ who crave connection, belonging, confidence, reinvention, and joy - women who are done playing small and who want to feel seen in a world that often overlooks them.
I’ve spent a decade building two powerful communities:
Forever Fierce: The Ageless Revolution™ - a global Sisterhood
Ageless in Seattle™- a local movement expanding across North America with chapters in Canada, Phoenix, LA, and beyond
Our one sacred rule:
No mean girls allowed.
Because when women gather together in kindness, magic happens.
What topics or types of content resonate most deeply with your audience?
Confidence. Purpose. Passion. Identity. Reinvention. Wellness. Motivation. Ageless Energy.
And anything that reminds them they’re allowed to take up space.
Women love content that helps them remember who they truly are - and encourages them to own it boldly, joyfully, and unapologetically with loads of upbeat positivity.
What are some of your favorite brand collaborations, and what made them successful?
VIVAIA Footwear has been one of my most beloved partnerships - an ongoing 4 year+ collaboration built on shared values, creativity, and consistently powerful campaigns that convert.
Over the years, I’ve partnered with Procter & Gamble, SONY Electronics, Nestlé, Easy Spirit, Pfizer, Clara Sunwoo, Franne Golde, Sole Bliss, Prime Prometics, Strivectin, SBLA Beauty, NYDJ, Good American, Frame Denim, Four Seasons Hotels, Pacifica Hotels, BOOM Beauty, TA3 & many more brands who understand the vibrancy and buying power of women 45+.
And yes - this demographic controls nearly 80% of household discretionary spending. Brands finally understand that the midlife woman is not a side story; she’s the main character.
How do you decide which brands or partnerships align with your values?
I ask three key questions:
Do our messages align?
Would I or do I personally use it?
Will it uplift or enhance my community’s lives?
If it’s not a wholehearted yes, it’s an easy no.
Authenticity isn’t a strategy - it’s a responsibility.
What advice would you give to brands looking to collaborate with creators over 45?
Prioritize authenticity, storytelling, and message alignment.
Choose creators who know who they are and what they stand for.
And understand that mature creators bring something invaluable:
Life experience that’s priceless.
What trends do you think brands should pay more attention to when working with mature creators?
Women 45+ are leading the culture shift.
We crave meaning, community, intention, depth, and joy - not perfection.
We’re entering an era where women navigate with wisdom and purchase with purpose. Brands who embrace this will thrive. Brands who overlook it will be left behind.
What’s it like working with Pro-Age Talent?
Pro Age Talent is helping to redefine what representation looks like. You honor the beauty, creativity, and influence of mature creators - not as an afterthought, but as a priority.
You understand that we’re in a new era: community-driven, purpose-filled, woman-powered.
And you’re building the stage for that evolution to shine.
Oh, I couldn’t ask for a more fabulous kick off than our first brand collaboration together with P&G for Metamucil (a brand I love and have used for decades!) with over 30 million views on a reel in two months!
FAQ
Who is Catherine Grace O'Connell?
Catherine Grace O'Connell (@catherinegraceo) is a wellness and lifestyle creator, energy healer, and founder of Forever Fierce: The Ageless Revolution™ and Ageless in Seattle™—global and local movements empowering women 40+ to live boldly and age audaciously.
What kind of content does Catherine Grace create?
She shares transformational wellness content, motivational insights, reinvention stories, ageless beauty and fashion inspiration, and uplifting messages that help women reclaim confidence, purpose, and joy at midlife and beyond.
Why do brands collaborate with Catherine Grace?
She brings authentic storytelling, 30+ years of wellness expertise, a deeply engaged community of high-spending women 40+, and proven campaign performance—including a Metamucil collaboration with over 30 million views in two months.
What makes her content unique?
Catherine is the "Inside Out Girl" because her content blends wellness, spirituality, and real-life transformation, rooted in her personal journey of overcoming late-stage Lyme Disease and building a life of purpose, passion, and power at midlife.
How can brands work with Catherine Grace?
Brands can work with Catherine Grace by reaching out to her manager at hi@proagetalent.com.
