Meet Donna Tryba: The Fitness, Wellness, and Fashion Influencer Inspiring Confidence in Women 40+
We sat down with Donna Tryba who is a 50+ lifestyle, fitness, and wellness creator inspiring women to embrace reinvention, purpose, and beauty in midlife. As part of Pro Age Talent, she partners with brands that empower women to live boldly and authentically at every age.
TL;DR
Donna Tryba (@donnatryba) is redefining what it means to live beautifully and boldly after 50. As a confidence coach and lifestyle influencer, she uses her platform to help women reinvent themselves, find purpose, and embrace aging with joy. Her content blends elegance, self-expression, and empowerment — making her the perfect collaborator for brands that celebrate authenticity and modern femininity.
Exclusive Interview with Donna Tryba (@donnatryba)
What inspired you to start creating content, and how has your focus evolved over time?
I’ve always been an extrovert — I love connecting with people!!! COVID was so hard for me, I deeply missed sharing stories and energy with others. What started as a way to stay positive and build a community online quickly turned into a platform to inspire women to live boldly and beautifully at every age. Over time, my focus evolved from fashion to fitness, creating purposeful content around midlife wellness, travel, and confidence.
How does your age and life experience shape the kind of content you share today?
I have struggled with self confidence my entire life. I developed a real passion for fitness when I hit 40 and I noticed quickly how the physical strength I built gave me mental strength! It was the beginning of “recreating” myself….and I love sharing my story to inspire others. We can start over, try new things, and still feel vibrant and sexy, no matter our age!
What message do you hope to share with women (or men) 45 and older through your platform?
My page is a space for women to feel seen, inspired, and empowered to create a life they love….reinvention doesn’t have an age limit!!!
What misconceptions about midlife or aging do you want to change through your influence?
I want to change the misconception that midlife is a time of decline. It’s not — it’s a time of reinvention! Society tells women that our best years are behind us, but I believe they’re just beginning. I am healthier and fitter now at 51 than I was in my 20’s!
Who makes up your core audience, and what kind of community have you built?
Mostly women age 40-60 that want to learn about fitness, wellness and have a great sense of humor!
What topics or types of content resonate most deeply with your audience?
Fitness content (workouts, tips, motivation) and humorous or relatable content about midlife, marriage, and motherhood! I try to keep things positive and uplifting, while also being REAL about what it’s like to be a woman juggling it all.
What are some of your favorite brand collaborations, and what made them successful?
Brands like Lululemon, Somavedic, and GoMacro have been amazing to work with. They value authentic storytelling and allow me to connect my personal experiences with their products. The most successful campaigns are the ones where I can share how a brand helps women feel empowered, healthy, and confident in real life.
How do you decide which brands or partnerships align with your values?
I partner only with brands that I personally use or would recommend to my friends. Authenticity is everything. If it’s not a fit for my lifestyle, I won’t post it. I love working with brands that support women’s wellness, confidence, and self-growth.
What advice would you give to brands looking to collaborate with creators over 45?
Don’t underestimate us! We are just as creative, tech-savvy, and influential as younger creators, and we have a loyal, trusting audience. Collaborate with us authentically, and you’ll see amazing engagement and results.
How would you describe your personal content style or aesthetic?
I would describe my content as colorful, high-energy, and optimistic. I love bright visuals, movement, and messages that uplift. My style blends luxury and approachability: a little sparkle, a little sweat, and a lot of heart.
What trends do you think brands should pay more attention to when working with mature creators?
More brands need to focus on the pro-aging movement. It’s not about trying to look younger, it’s about feeling your best and celebrating where you are. Wellness, fitness, and mindset content from women 45+ is what’s truly resonating online right now.
What’s it like working with Pro-Age Talent?
Myles is the best 😉 you should hire him immediately!
FAQ
Who is Donna Tryba (@donnatryba)?
Donna Tryba is a 50+ fitness, fashion, wellness, beauty, skincare, and lifestyle influencer helping women rediscover joy, style, and purpose in midlife.
What kind of brands does Donna work with?
She collaborates with beauty, fashion, and wellness brands that empower women 45+ to live boldly and authentically.
Why should brands collaborate with midlife creators like Donna?
Creators like Donna (@donnatryba) bring credibility, emotional intelligence, and deep trust with audiences who value real representation and aspirational storytelling.
What makes Pro Age Talent unique?
Pro Age Talent represents creators 45+ who embody the pro-age movement, helping brands connect authentically with modern midlife audiences.
