Pro Age Talent is the leading influencer talent agency for creators over 45. We represent mature lifestyle, beauty, wellness, skincare, fitness, and influencers who have high engagement, strong credibility, and loyal purchasing audiences. We help brands connect with midlife consumers through trusted creator partnerships that drive measurable ROI.

Consumers over 45 have the highest spending power online, yet they are dramatically underserved in traditional influencer marketing. Creators 45+ are trusted, relatable, and influential—making them ideal for brand partnerships that require credibility and authentic recommendations. Their audiences convert better, spend more, and respond to storytelling and expertise.

We offer full-service influencer campaign management, including:

• Influencer sourcing and recruitment for 45+ creators

• Contract negotiation and brand deal management

• UGC production and licensed ad creative

• Paid usage rights and whitelisting

• Product seeding campaigns

• Long-term brand ambassador programs

• Affiliate partnership strategy

• Performance tracking and conversion optimization

We partner with premium brands targeting adults 40+, especially in:

• Beauty & anti-aging skincare

• Health, wellness, and supplement brands

• Fitness and longevity

• Women’s health and hormone support

• Luxury lifestyle and home brands

• Financial services and insurance

• Travel, automotive, and hospitality

• And more

Yes. We provide UGC creators age 45+ who produce authentic, conversion-driven customer-style content. Brands use this content for TikTok ads, Meta ads, YouTube preroll, website landing pages, and Amazon product listings.

Yes. We represent micro influencers over 45 with high engagement, mid-tier experts with niche authority, and macro creators with established brand influence. We care about real influence—not vanity metrics.

Absolutely. We protect creators with professional brand deal negotiation, clear deliverables, usage rights clarity, paid licensing fees, exclusivity protection, and fair compensation for creator intellectual property.

Brands can reach out via email at hi@proagetalent.com or through our Contact form. We’ll recommend strategic talent based on your goals—whether that's product launches, direct-response campaigns, UGC content, in-feed content, whitelisted content, or long-term brand partnerships.

We selectively sign professional creators 45+ who are committed to brand partnerships and long-term creator business growth. Creators can apply for management by emailing us at hi@proagetalent.com with their social handles.