Meet Chele Spell: The Lifestyle Influencer & Beauty Expert Helping Women Over 50 Thrive

Chele Spell, known online as @chelespell, brings more than 30 years of experience as a makeup artist and skincare specialist to conversations about beauty, hair, lifestyle, wellness, confidence and the overall experience of thriving after 50. Her platform grew from seeing the challenges women faced and experiencing many of them herself through perimenopause and menopause. At the core of her work is a passion for teaching. She believes makeup is not just about appearance, but about confidence and self-expression. Through her lessons, events, and content, she empowers women with the knowledge and tools to take ownership of their beauty transforming routine into ritual and skill into confidence.

TLDR

Chele Spell (@chelespell) is a beauty and skincare expert covering those topics as well as haircare, wellness, lifestyle, and confidence over the age of 50. Drawing on decades of professional experience and her own midlife journey, she shares a perspective rooted in confidence, consistency, and community. For beauty, skincare, haircare, lifestyle, and wellness brands looking to connect with mature women, Chele brings both hands-on expertise and personal understanding of this stage of life.

Exclusive Interview with Chele Spell

What inspired you to start creating content, and how has your focus evolved over time?

After 30+ years as a makeup artist and skincare specialist, I saw firsthand the struggles women over 50 were facing and I experienced many of them myself through perimenopause and menopause. I wanted to create a space where women could find real beauty tips, confidence, and a stronger mindset, while realizing that 50+ isn’t “over the hill” its just another chapter to thrive in.

What is the biggest lesson you've learned throughout your content creation journey?

The biggest lesson I’ve learned is to stop attaching myself to the results and instead focus on being consistent, staying present, and putting myself out there, even when it feels a little cringe. Social media has become an incredible creative outlet, and the community and friendships I’ve built along the way have been one of the most unexpected and rewarding parts of the journey.

What message do you hope to share with your audience through your platform?

When you invest in other people and help them grow, your own life stays full, meaningful, and connected.

What misconceptions about midlife or aging do you want to change through your influence?

Keep moving, stay involved, live with purpose, and stay connected to something bigger than yourself. Life can feel heavy when you try to do everything alone, so choose one thing you can do today to make your life better and trust that life will continue to unfold beautifully.

Is there anything that you'd like to say to your audience?

Things don’t always look the way they seem, so give yourself and others a little grace, compassion goes a long way. Work hard, don’t give up, and if something isn’t working, don’t be afraid to change it up; your next chapter can look completely different from what you imagined.

FAQ

Who is Chele Spell?

Chele Spell is a lifestyle, beauty, wellness, haircare and skincare content creator known online as @chelespell. She has more than 30 years of experience as a makeup artist and skincare specialist and creates content that encourages women over 50 to embrace confidence and personal growth.

What type of content does Chele Spell create?

Chele shares beauty, skincare, haircare, and wellness tips and perspectives on confidence, mindset, and life after 50. Her content draws on her professional background, her experiences with perimenopause and menopause, and her belief in staying active, involved, and connected.

Who is Chele Spell’s content for?

Her content speaks to women over 50 looking for relatable beauty guidance and encouragement as they navigate midlife. She creates space for conversations about changing needs, self-confidence, and finding purpose in a new chapter.

What makes Chele Spell a strong brand partner?

Chele combines decades of beauty and skincare experience with a personal understanding of the challenges women face after 50, including conversations around wellness, confidence, haircare, and much more. That combination makes her a relevant potential partner for brands seeking to connect with mature women through approachable, experience-informed content.

How can brands work with Chele Spell?

Brands interested in collaborating with Chele can contact Pro-Age Talent at hi@proagetalent.com.